The initiative is made up of two central actions that are linked by many other initiatives.
- creating a multimedia platform that illustrates aspects of the individual European countries through homemade videos that are subtitled in English and in the language of each partner, and can be found in various categories. The website contains a blog section (narrations about professional experiences written by users of the website and partners) and an industry section (about professions in different countries: every day activities, possibilities of finding work, salary etch.) and a section for messages and advertisements.
- creation of a television programme to be shown on a satellite channel: in order to raise awareness of the website and project, to disseminate the results and to encourage people to send in their own videos, once a week there will be a broadcast of the best videos about a country (the most useful, amusing...) these will be shown around Europe.