EUROCULVALUES  

OBJECTIVES

The aim of the project is to form the conceptual model of business cultural values in Europe and to prepare the training methodology of cultural values corresponding to cross-European business environment and thereby developing business more effectively in the context of Euro integration.

• In this regard the following specific objectives of the project could be distinguished:

• Introduction of cultural values developed in enterprises in different European countries to public audience and business representatives, also informing them about the cultural differentiation and integration in business.

• Introduction of business’ cultural integration possibilities in Europe, by upholding European cultural identity as well as introduction of the further guidelines of cultural guidelines of cultural values’ development to the public audience and business representatives. Purposeful development of cultural values among businessmen and managers by using the cultural training methodology.

Back