EUROCULVALUES   

The rapid processes of regions’ convergence determine the cross-cultural interaction as well as the emergence of multicultural business environment. This inevitably forms the demand for cross-cultural values’ cognition and compatibility as one of the most important preconditions for effective business.

The training methodology of European cross-cultural business values would allow introducing the common values in the context of social and economic integration in Europe, by transferring the cultural heritage and forming the common guidelines of European business culture development as well as training the cultural self-awareness of businessmen.

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