Better knowledge of the corporate environment and the global market is crucial to survive in today’s global economy. In this context, Competitive Intelligence (CI) has proven to be effective in helping organizations develop successful strategies. Nevertheless, organisations, particularly SMEs, often lack the resources to hire or train CI professionals. CITEX will fill this gap by designing, producing, and making available to SME professionals, the academic and educational materials needed to enhance their CI related skills and knowledge. CITEX's end-goal is to endow workers and organizations with the necessary tools to face today's economic challenges.
Competitive Intelligence in Trade and Export (CITEX)
EU companies critically need a new professional profile in order to outperform their competitors: an Intelligence analyst. CITEX will contribute to provide European companies with highly qualified and competent professionals in the Competitive Intelligence field.
- Program: Leonardo da Vinci - Development of innovation
- Website: http://www.citexproject.eu